1

Role - Branding, Art Direction, DTP

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Scope - Change Management, Culture

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Client - Vodacom (TPA - The Performance Agency)

Brand Identity

Logo - Vodacom / Rhombus
Brand mark / The Big Idea - How deep is your ❤️
Value Proposition - Putting People First

THE CHALLENGE

Vodacom Commercial Operations had a three-year transformation strategy, with sights set on an inspirational vision: “To become

the world’s best telco for delivering unmatched customer experiences through passionate and engaged people.”

If COPs’ 4000+ employees were engaged, connected and energised, customer experience would

take care of itself.

THE SOLUTION

People First’s strong focus was on authentic storytelling, inclusive activations and long-lasting behavioural change, obsessed

with delivering better for COPs’ people and customers. Championing Vodacom as a Leadership Brand, People First boldly redefined

leadership as behaviour, not title. The journey fostered connection by demanding commitment, from executive to frontline.

A winning Vodacom Way was pioneered, in which words were to be put into action and attitude into practice.

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